Blue Spirit

Kinder Ferrero sent its sales skywards in the airports of Johannesburg, Cape Town, Frankfurt, Paris-Orly and Madrid thanks to a football-based BTL promotional campaign designed and implemented by Blue Spirit Lausanne.

This was an innovative campaign, designed to attract people of all ages to have a go at scoring a goal in Duty Free shopping areas before taking off on their travels, with the chance to win money-off coupons to be redeemed against all products within the Kinder Ferrero range.

This special Kinder Ferrero World Cup promotion was a definite winner with passengers, resulting in a substantial increase in sales in the various airports involved in the campaign.

The Blue Spirit team was delighted to have this opportunity to work with Ferrero Trade Lux, whose Travel Retail division is based in Luxembourg.

To better meet its customers’ expectations, Pro Logement is turning to Blue Spirit to update its web identity. Blue Spirit is delighted with this partnership with Pro Logement, a company that has been specialised for ten years in real estate management, promotion and brokering throughout the Canton of Vaud.

To help customers find their dream house or apartment, a new website with an updated interface which is accessible to all is crucial, and this is an objective that Blue Spirit is already looking forward to achieving.

www.prologement.ch

Contact at Pro Logement:

Thomas Bise (Sales Division Manager), thomas.bise@prologement.ch

Contact at Blue Spirit:

Olivier Grangier (Managing Director), olivier.grangier@bluespirit.ch

In spring 2010 Blue Spirit Communications AG introduced the Clinique “Even Better” product with a 3-phase online concept. Clinique Switzerland now follows up by assigning Blue Spirit with the entire online marketing campaign. This will start by launching the product website, to go online in the coming weeks.

ch.clinique.com

www.gegen-pigmentflecken.ch

www.bluespirit.ch

Blue Spirit Communications AG is conceiving and realizing the CSS Insurance online advertising campaign. This multilevel concept features tools including Google AdWords, Affiliate Marketing, Social Media and Online Advertising. Kickoff for the first campaign is scheduled for the coming weeks already.

www.css.ch

www.bluespirit.ch

Zurich will be hosting the world-renowned Fashion Week designers for the first time this year. Marionnaud as sponsor partner is taking this opportunity to present a top-notch event and a corresponding 8-part Pro Sieben TV show: Fashion Days Model Contest.

Blue Spirit is conceiving and realizing the entire presentation perfectly tailored to Marionnaud. From TV Show creation to sponsor appearance at this year’s Zurich Fashion Days in early November, Blue Spirit’s comprehensive communication and planning will culminate not only on the catwalk, but also in every home throughout Switzerland.

Orange is giving away CHF 120.– or CHF 240.– to customers for each new subscription taken out (depending on contract duration). Blue Spirit has literally written joy at this present on to the faces of the target group. The nationwide promotional campaign runs in print, online and as a TV sponsorship clip until September.

On 11 June it’s kick-off time. Blue Spirit is already throwing in the ball for the official Blue Spirit World Cup Predictions 2010.

What would a World Cup be without celebrations or a discussion of the previous day’s matches? Blue Spirit is stepping up the excitement and invites all customers and suppliers to take part. Join the Blue Spirit Predictions fun at tip.bluespirit.ch and sign up now if you are a customer or supplier. Blue Spirit is offering a trip to a match of Champions League winners Inter Milan as the grand prize. We thank our clients who have offered more than 100 other prizes. Register now and you can put your knowledge to the test. And to all football amateurs: even if you think that “penalties” are just things you can get on your driver’s licence, you are still in with a chance of winning.

Have fun!